Bad label, but good packaging. I recently bought a soap refill and was thrilled it didn’t come in yet another plastic bottle.
The material might be fine but why make it look exactly like a common milk/drink carton?
Because buying common packaging equipment is good for a small brand. Developing unique packaging means paying for custom machinery.
The inside lining is generally plastic or metallic foils and causes these types of containers to be significantly harder to recycle than if they were made from a single material instead. The only way around this is larger, reusable containers with no waste. 🤷♂️ Not to say you’re the problem, just saying that it not being “made of plastic” doesn’t really matter as it’s still not made of biodegradable materials.
It uses significantly less plastic and the paper portion biodegrades. That’s far better than a 100% plastic bottle.
Actually, that is not always the case. The paper is often impregnated with waxes, inks, or oils specifically to prevent decomposition because you don’t want a container for a product that had an indeterminate shelf life to decompose; and again it introduces a significant hamper into recycling the container. It’s not “far” better unless you’re buying into base level green washing. 🤷♂️