Will it? If they have no real competition, they could set the price they want. Because Nintendo is not an alternative and Microsoft seems to be aiming at other stuff that is not consoles anymore. And many people still think that a console is easier and less troublesome when you only want to play games (even though it’s not anymore the case).
Most of their games come out on PC now. We are not far off from some SteamOS based PC that works like a console. Sony would be crazy to think they can charge the same price.
I mean… Look at Apple. It’s not really that crazy to think that the next playstation will cost a thousand.
What does Apple or Apple’s pricing of products in completely different product categories have to do with this?