It may help to know about Californian neoliberalism. Newsom is running on a faulty ontology; the world is built out of different building blocks for him than for us. We often contrast it with the more dominant flavor of neoliberalism on the other coast:

“Live in New York City once, but leave before it makes you hard. Live in Northern California once, but leave before it makes you soft.” ~ Mary Schmich, Wear Sunscreen