Imagine you run a restaurant, and a handful of people offer to pay to wash your dishes for you. Great deal right? But then you notice they start posting reviews of your food on Yelp, but only from the kitchen:
“Steak from the fridge was unseasoned and undercooked - 0/5”
“Chow mein was dry and stuck to the plate like it was sitting on someone else’s table for an hour - 1/5”
“By the time the soda got here, it was flat and fries the waitress dropped off were cold and soggy”
At what point do you decide maybe this isn’t actually in your best interest in the long run? How much do these rubes need to pay you in order to put up with their complications?
I don’t care; people are flocking in to buy my junk anyway.
I even have my fan club of my franchise defending my restaurant for free on the Reddit and all…
At the end, the reviews are balancing pretty well, but my financial balance is very green thou.
And do you know what’s funny? My competitors are also doing the same! People believe that’s “how it works” and just accept it.
I am telling you, you should do the same! My shareholders are really pleased with the results…