Google Search is such an important facet for Alphabet that they must invest as many billions as they can to lead the new generative-AI search. IMO for Google it’s more than just a growth opportunity, it’s a necessity.
I guess I don’t really see why generative AI is a necessity for a search engine? It doesn’t really help me find information any faster than a Wikipedia summary, and is less reliable.
So far…
Obviously still has fair share of dumb stuff happening with these systems today, but there have been some big steps in just the last few years. Wouldn’t be surprised if it was much spookier a decade from now.
In general, good to use as a tool to be taken with grain of salt and further review.