Definitely looks like more Borderlands.
I really enjoyed 1 and 2, played through the main story in both at least two times. I installed 3 over a year (two years?) ago and just completely stalled out on it, so it remains unfinished.
I really liked the low-gravity aspect of Pre Sequel, and the more immersive thematic elements of Tiny Tina’s Wonderlands… Hopefully there’s something like those things here, that really adds on to the core gameplay loop, and not just additional in-game currencies or another elemental damage type.