This isn’t a “big bad Apple” story.

Just one review of the app from the article:

“I bought this to get what looks like a Rolex watch face … it’s not a face it’s just a picture … hands don’t even move,” wrote one customer. “Does this company have permission from Rolex to do this? I took it they did but I doubt it. Pure scam to get money from people. I want a refund it’s not acceptable. I will also report to Rolex and see if they do anything.”

It also sounds like they may have been faking reviews and other shenanigans.