-1 points
https://en.m.wikipedia.org/wiki/Linux_Mark_Institute
https://en.m.wikipedia.org/wiki/Brand
It fits the definition of a brand.
4 points
From the wiki (emphasis mine): A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers.
What are they selling? It’s free. It’s not being sold.
-1 points