There’s something to that I think.

I ride a mountain bike. Not because I do hardcore mountain biking but because the flat country roads I ride are so full of potholes or simply unpaved it might as well be a trail. So I ride a bike that I know can handle the works parts of my riding. But I know I’m not riding the best bike for the majority of my use case.

Kinda (note I’m saying kinda) the same thing with trucks. People want potential capability wether or not they actually use it like it was supposed to. They use it for the same shitty roads, bad weather, and every so often actually moving things from place to place.

But they are way overkill for most people and most of them know it. There is a market for small trucks that is being ignored and I hope that changes in the future.