They are gunning for players who find the top-down view boring and slow and want the fluid, fast-paced action of a movement based shooter.
It felt to me like they were just making another MOBA that’s going to appeal to people who already play MOBAs, and I’m not sure how many people were dying to get into a MOBA but just couldn’t get into the top-down view or scratch that itch by playing Smite, but I guess we’ll find out soon enough when this game is out of early access by comparing player counts across this and Dota 2.
As someone with thousands of hours across Dota 1&2 I will say the moment to moment gameplay in Deadlock is completely different. It scratches a TF2-type itch, in addition to MOBA gameplay. I think what you’re right about is that the target audience might be smaller, in that you need to be good at both MOBAs and shooters to be good at this game. But from what I’ve seen of the big streamers adopting it, learning the MOBA parts to a point of “good enough” won’t take that long.
In fact, counterintuitively I think it’s the MOBA playes migrating over who will struggle. Aim and movement is extremely crucial, and if you can’t aim you will suck at Deadlock regardless of how many Dota tourneys you’ve won.
I don’t think it’s people that can’t get into MOBAs, it’s people that enjoy good movement and shooting mechanics, while also enjoying MOBA mechanics, which a lot of people fall into. I can also say for certain that SMITE will not scratch the itch of people who want good movement and shooting similar to a traditional shooter.