The best part? Nobody can agree if advertising ala commercials actually works.
That sounds like misinterpretation of studies if I had to guess. If anything maybe it would be how well they work at certain investment levels with breakpoints where it is no longer worth putting in additional money, or the efficacy of CERTAIN types of advertising. But IF they work at all? I am highly suspect of that even being a question. Brands that are well advertised are well known, and people who aren’t bothered to do research into every single product they buy are more likely to buy a product they have heard of before.
And if you’re an independent creative, like author, artist, musician, developer, and you DON’T advertise, you will sell zero copies of your work.
“Nobody can agree”?
Is this kind of like how nobody can agree on whether we landed on the moon or whether climate change is real?
My thoughts too. It definitely works. That’s why I despise advertising and block all attempts at it. Don’t tell me what to think, assholes.
Yeah it’s really bizarre how we just accept that there’s this massive industry dedicated solely to emotionally manipulating people into buying shit. If it wasn’t reality and we just saw it portrayed in a sci-fi movie, we’d think “this movie is dumb, why would people ever put up with that kind of bullshit existing?”
Anecdotal, but I’ve boycotted products or stores because of annoying ads in the past. And even clever or entertaining ads eventually get annoying if they are shown too much.
I block most ads these days, so longer contribute to the negative ad returns like I used to, but I am curious about how many others like me are out there.
My spouse is like that; they’re so anti-advertising that they’ll close their mobile games once the ad. appears and re-open the game, just to not watch it.
And they’re definitely the type to stop buying from a company because the ad.s were annoying.
Anyone from Canada in the late 90s/early 00s might remember that Canadian Tire guy. His character was kinda a personified commercial, he was just so enthusiastic about the Canadian Tire product that could help this common problem that it was off putting. Even though those windshield wipers that were one curved piece that would conform to the shape of your windshield looked like exactly what I wanted, I didn’t step foot in a Canadian Tire until years after they got rid of him.
