- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
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View all comments 52 points
If this shit is allowed, every other company will follow. Imagine buying a used car and getting hit up with a $1000 activation fee, fuck that
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17 points
Don’t give them new ideas. Cars are already slowly turning into a SaaS on wheels.
