• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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8 points

Nobody knows, but it would certainly be 30% or higher.

This is an insane pipe dream.

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-5 points

You underestimate how addicted people are to YouTube. There is no alternative to it.

Twitch is streaming focused, the vods absolutely suck. Kick? Same.

What else is there? TikTok? Instagram? Neither of which provide long high quality videos.

After all we are talking about YouTube literally blocking everyone and putting up a banner: $5 a month or you’re out of luck. If someone already happily pays $18 a month for Netflix, what is 5 bucks?

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6 points

30% conversion rate of people already not paying to paid subscriptions is astronomical.

Expecting 10% would be delusionally optimistic.

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-2 points

Amazon has around 310 million active users. Amazon has 230 million Prime subscribers, even though it costs up to $15 a month. Yes, those include cheaper student subscriptions of course, but still.

Of course 30% is optimistic, but the average people I know happily watch those fucking ads. And don’t even complain about unskipable double ads. They don’t like them, they’re still too lazy to install an ad blocker as long as they get their content. Each one of them would absolutely shell out 5 bucks to continue watching (it’s less than a single beer when you go out).

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