Given that, makes me wonder how publisher will react.
Not surprising, Journey to the West is really popular, and even western societies like Ancient Chinese mythos stories. Wukong and Nezha are probably the 2 most popular, if I had to guess. On top of this not surprising a Chinese publisher making a game about a Chinese mythos is doing well in China, when almost no one is competing in that regard so the market is hype for representation and seeing “their” story made into a playable game.
You don’t even need to go that deep, just have a quick look at literally any Chinese game on Steam and you’ll notice the vast majority of players are also Chinese. Many times I was like “Oh, why does this game I’ve never heard about has over 10,000 positive reviews on Steam? Oh, game’s Chinese and so are basically all the reviews”, seems to be a trend with these games.
