• YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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136 points

Hence Google’s proposal to DRM the web

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10 points

And people’s response has shown its not easy or even working.

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9 points

in tech*. most people don’t even know or care about it

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5 points

That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.

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