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5 points

Because they can pay 10 million to a consulting firm to develop a customer-profiling model that predicts their income based on the most recent purchases with a 10% margin of error.

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1 point

So if someone only buys cheap stuff and not much, they will be considered less wealthy even though they could be a millionaire.

I know, I know, statistically it will be alright and that’s what counts in the end from the business perspective.

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