I agree with everything you say and I am all about the way that you captured the dysfunction of the political apparatus and its inability to deliver for a price and on a date. I think my argument is that that’s exactly why the government should not be in charge of this stuff. It should not be political. I don’t think there’s any way to avoid billboards in space, but at least we’ll be able to finally get out there.
The problem is that the private sector faces the same pressures about the appearance of failure. Imagine if Boeing adopted the SpaceX approach now and started blowing up Starliner prototypes on a monthly basis to see what they could learn. How badly would that play in the press? How quickly would their stock price tank? How long would the people responsible for that direction be able to hold on to their jobs before the board forced them out in favor of somebody who’d take them back to the conservative approach?
Heck, even SpaceX got suddenly cagey about their first stage return attempts failing the moment they started offering stakes to outside investors, whereas previously they’d celebrated those attempts that didn’t quite work. Look as well at how the press has reacted to Starship’s failures, even though the program has been making progress from launch to launch at a much greater pace than Falcon did initially. The fact of the matter is that SpaceX’s initial success-though-informative-failure approach only worked because it was bankrolled entirely by one weird dude with cubic dollars to burn and a personal willingness to accept those failures. That’s not the case for many others.