I really appreciate reading this, terry_jerry. I work rn at a small architect firm in midwest US, I’m an engineer by training and just happen to be at an architect firm to help them with office management and admin work. They do mostly small-scale residential stuff, and I see this attitude of “at the end of the day it all comes down to who’s paying” so prevalently here too.

How do you go about educating and pushing the system from the bottom in your professional role? I get stumped when my coworkers here just throw up their hands and undersell the influence that they can have on shaping the client’s final say. Sure, some clients come to the firm just because they need a licensed architect to check the boxes and get their project built, but many others are coming to the firm because they respect the architects’ perspective and big-picture vision. The architects that I work with though haven’t had any role-models to show how to push for more sustainable details, or even a shifted paradigm, when in conversation with a client’s unconscious preferences for design approaches that are environmentally-ambivalent. Any suggestions from personal experience here, or even just what you can imagine in a hypothetical interaction with a client?

My (solarpunky) hope is just that all of us step into the power that we really DO have. Architects, however local or global their recognition, are in the perfect position to be shifting the paradigm of what clients and the broader population can even imagine - that’s the power of solarpunk and any speculative genre!