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Sometimes there are vendors or distribution rules that require that they don’t post discounts publicly so people can’t price match or other retailers can’t demand a discount to match.
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This is super common with niche hobby products I buy. Doesn’t make any fucking sense. Vendors will send out an email saying “hey we have a sale but we can’t tell you the dollar amount just the percentage until you put it into your cart.” I think it’s also common with some lines of luxury goods. You’ll find a few different reasons online if you Google “luxury brands hide price.”