They even titled it “word magic” lol.
That’s probably the most sane part about It.
I think they are saying that those Words where chosen specifically because they can subconsciously affect the words users perceptions.
Not magic nor a conspiracy but there is psychological truth that different words with identical meaning can effect us differently.
different words with identical meaning can effect us differently
Other than puzzling us when a different word is not known because it stopped being used in that sense in the twelfth century?
I am not sure that there are studies that found anything statistically significant. It’s like saying that there are ‘selling slogans’ when in fact no matter how selling you slogan is, no one will buy if the product is bullshit
An example of what i mean:
Crippled -> handicaped -> disabled -> person with disability.
They all essentially mean exactly the same Thing. They all where the proper terminology at some point in time. But the emotional effect is different.
Also some political examples:
Global-warming and climate-change. Pro-life and anti-abortion
I assume most people are smart enough not to let Terminology cloud judgement but we are talking about the kind of people who read and believe the stuff like in the book above.
No, they mean literal magic. I started reading the book, and they’re talking about “Dark Magicians” on the first page.
For the simple minded its understandable how anyone with psychological knowledge could be confused with magicians.
Just look at fortune tellers and the likes.
Its a perversion of the truth that any sufficiently advanced enough science can only be interpreted as magic. For some, common knowledge seems sufficient enough.
