They are pointing out that you have alternatives, just like the rest of the worlds blue collar workers. Americans seem to weigh their personal comfort higher than nearly anything.
Are cars like this not sold in Europe? Their popularity in USA has much more to do with USA vehicle regulations than anything else.
The regulations are in place to maximize profit, so they make huge expensive luxury trucks.
In my experience, a large group of truck owners buy them purely for luxury. They are absurdly expensive vehicles, its impossible to justify buying them unless they fill all roles so they are now the family vehicle, grocery getter, daily driver, vacation vehicle, etc.
The two cars we own combined, brand new, totaled up to 40k, but we bought them used for a total of 20k. Thats easily 30k+ I could spend on a whole other vehicle, a trailer, modifications to my existing vehicles, or whatever else would make sense for a number of use cases.
Ego and status drive a lot of luxury truck sales, mainly because I dont know many blue collar workers that want to spend extra on an interior thats going to get destroyed from regular use anyhow. And the tiny beds dont help.
