Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option “I never signed up for this”?
I understand how it works, I’m really just surprised that you’re talking about it the way you are - like this is some amazing skill set employed by “professional marketers”.
I can watch your mouse move around the screen as if I was filming you with my phone
Not my mouse obviously because hotjar will obey “do not track” flags from browsers, but ublock will prevent the hotjar script from loading, and prevent sending any telemetry.
edit: actually I think my main point is that you would call hapless fools that clicked through. IMO this crosses the line from being a spammer to some thing more… scammy. When someone clicks on a link in your email most of them are not aware that their action will be used to profile them as a hotter lead.
I dont know what you mean by “the way i’m talking about it” I’m just describing the function to someone who was unfamiliar with the technology.
Yes, if you deliberately block a piece of software it doesn’t work. I was using “I can see your” to mean “I can see any given person’s” with the caveat of that person not deliberately blocking it, I figured that was taken as read.
There’s more to building out this kind of functionality, including dynamic IDs on clickable elements, A/B testing colors, CTA text, dynamic personalization, client mini-sites, first- and last- click attribution, full funnel attribution, lead scoring and so on…
None of it is crazy if you know how to do it, same with fixing a car, building a cabinet, coding an app or cooking a meal.
However, it’s interesting to me that you scorn how obvious this technology is and easy to use, and then close that most people don’t know about email pixels, cookies (or cookieless server side tracking), and lead scoring. But to call it “scammy” like I’m doing something that literally every business does, including mom and pop stores and amateur dramatic societies, is a little unfair.
Don’t shoot the messenger, I’m just talking about what happens in general terms.
None of it is crazy if you know how to do it, same with fixing a car, building a cabinet, coding an app or cooking a meal.
I personally know how most of that works, but as a software developer I would refuse or tone it waaaaaay down if someone wanted me to code something like that. Most of that is unnecessary and evil, and probably illegal in some countries.
If I had to code something like this I would have a call to action button with a signup for more info and possibly a personalised email with a personalised landing page. You don’t need to surveil someone to know if they are interested in your product.
Thank you for the insights into your industry.
I really think a lot of people here are blowing this out of proportion. I don’t see how whether testing if red or green is better is “evil.”
Or knowing if people click on the button on the top level menu, or the hero banner is “evil.”
I think that’s a touch hyperbolic.
But also, you say “personalized landing page” as if that’s different. But you just designated “tracking” as “evil” - that’s what personalization is. What you proposed as an alternative is just as “evil” as the general functions of a website.
Most businesses do not spam potential customers. Any business that provides actual value to its customers doesn’t need to do this.
Honestly it’s infuriating that you think these shady sales tactics are normal or appropriate.
As an aside, marketing involves augmenting products and services so they’re better embraced by various markets.
Sending emails is something else.
Most businesses do not spam potential customers
Depends on how you define spam. A few personalised emails (maybe they were missed? happened to me) with an opt out button, an opt in button and a personalised landing page are nothing crazy.
However it becomes crazy when you track mouse movements, send twelve mails in six weeks, employ ‘dark’ surveillance marketing tactics and relentlessly bite the leg of anyone who remotely looks like they can be pressured into a contract.
So sending a few emails is fine in a business context, but @funkless_eck@sh.itjust.works’s company is way overdoing it.
