Rookeh
My daily driver is a pure EV, but while I was on holiday a few months ago I was driving a Yaris Hybrid as a rental (which to my understanding is basically a Prius drivetrain in a Yaris body).
Fuck me it was terrible. Every time I applied even mild acceleration it sounded like the valves were going to eject out of the engine, meanwhile it had about as much get up and go as a sedated elephant. 0-60 in four to six business days. On ramps were an interesting experience.
The only saving grace was that we only used about a third of a tank of gas during our week long trip.
I’ll stick with pure electric thanks. No complicated drivetrain with multiple systems to go wrong, no compromised performance, enough range to get me everywhere I need to go, and good enough charging infrastructure (at least in my country) to make longer journeys trivial.
Honestly, I am surprised it took them this long. This technology has existed for a while, there is even a standard for it (see: SCTE-35).
The harsh truth of the matter is that YouTube is a victim of its own success. The sheer scale of what is needed to keep the platform running at its current level of activity is something that I think most people don’t give a second thought to. It requires a truly astonishing amount of technical expertise, infrastructure, monitoring, throughput capacity, not to mention sheer compute and storage, to keep it running. And that is considering the technical side alone, never mind the business that has evolved around it
All of the above costs money. A lot of money. So much money that only a shitty mega corporation with no moral scruples would ever be able to afford to run the platform, let alone turn a profit. And so here we are.
There are niche alternatives like PeerTube, but in practice it is currently in no state to be a drop in replacement. If the fediverse had to deal with the amount of traffic and content from YouTube in its current state, it would collapse immediately. This won’t change until the user base begins to increase, but to do so requires an incentive for people to jump over. And sadly, far too many people just don’t care enough about avoiding ads to do so.
I think in the long term there will be a reckoning; no matter the size of your platform you are not invulnerable to change. Nobody back in the early 2010s could foresee Twitter falling from grace, and look how that turned out. YouTube will eventually die, the only question is who will be footing the bill for what replaces it.
In the meantime, if you’re unable or unwilling to deal with YouTube’s ads, or pay to skip them, then just don’t engage with the platform at all. Read a book. Touch some grass. They haven’t found a way to monetize that (yet).