OrgunDonor

This is easy -

“Say Pizza to Drugs, Say No to Yes.”

Say no to drugs and replace it with Pizza. And then Say No to Yes, is to empower people in standing their ground against peer pressure.

From the first paragraph of the article

Fewer than 100 Steam users had the games installed when the malware was added, and they’ve been directly notified of the risk by email, according to Valve.

Pretty sure Rim World is installed by more than 100 people.