Floon
What happened in Twoteen Twooty Two?
The Chronicles of St Mary’s, just finished the fourth book. Fun stuff.
They have ARPU targets (Average Revenue Per User) and UAC targets (User Acquisition Costs). Whales contribute significantly to the game’s bottom line. Non-paying customers are vital, because player population is a game quality, and Whales need a population to notice how awesome they are.
But game companies don’t tend to separate Whales from other players (at least not the ones I’ve worked for), they tend to care about ARPU, which is more stable, and a much easier target to shoot for. And they want to keep UAC down, which lowers the required ARPU for a successful game.
Yep, it’s one of the most annoying thing about the site.
Hate this. Every time, I seem to guess wrong.
Guess I’m a robot.